In January of 2014 my friend and fellow design student, Michael McDonald and I embarked on a self-directed campaign to brand an ordinary, Oregon State University construction crane and give it a voice on campus. Using social media such as Facebook and Twitter, as well as physical handouts and promotional pieces, we created an immensely successful brand around a seemingly nonsensical idea. In a few weeks, we got over 3,000 Facebook likes: more than many of the official organizations at OSU.
Our biggest achievement was raising over $4,500 through Indiegogo, a crowd-funding platform, to produce items including shirts, buttons, and a card game I invented and designed specifically for the project. Part of this money also went to fund an art piece celebrating the involvement this project generated, which was donated to the university. This amazing project gave me the opportunity to use my sense of humor, passion for communication, and technical designs skills to reach a large audience.